Eric Ibara

Eric Ibara

Director, Residual Values & Cost to Own

Kelley Blue Book

Eric Ibara is the director of residual values and cost to own for Kelley Blue Book. He brings more than 25 years of automotive industry experience to this role, which includes overseeing the company’s residual value forecasts and 5-Year Cost to Own information. Additionally, Ibara regularly meets with vehicle manufacturers, finance companies and automotive fleet companies to provide consulting services.

The residual value forecasts Ibara and his team develop are offered as a syndicated data product and is utilized on Kelley Blue Book’s as a component of the 5-Year Cost to Own information. Ibara analyzes historical auction data and works with in-house statisticians to build and refine the forecast models used in developing residual values. He is active in test driving vehicles as additional inputs into the forecasting process and consults with automakers and their captives on residual values for new vehicles that are planned for launch.

Prior to joining Kelley Blue Book in 2006, Ibara dedicated more than a decade to Mitsubishi Motors, where he directed the financial planning department. In this position, he architected innovative methods for forecasting residual values for the lifecycle planning of vehicles and improved incentive cost forecasting, resulting in greater accuracy and better spending analysis for sales executives. Ibara worked closely with the remarketing group to assist with the setting of floors that achieved budget targets. He also provided analysis and support to the fleet business unit and assisted with contract negotiations. Additionally, Ibara collaborated with the pricing, marketing, and product planning teams on new-vehicle debuts and product redesigns to achieve vehicle profit targets.

Prior to Mitsubishi, Ibara worked at Nissan Motor Corporation in financial planning. In this capacity, he handled long-range forecasts and strategic planning, including viability and profitability analyses for models under both the Nissan and Infiniti brands. He participated in the first studies that quantified the residual risk associated with Nissan and Infiniti lease portfolios. Ibara also has worked for Disney and served as a consultant for Price Waterhouse prior to his work in the automotive industry.

Ibara often appears as a speaker at industry conferences and is frequently interviewed by the media on topics pertaining to residual values. Ibara holds a Bachelor of Science degree in civil engineering from Purdue University, a Master of Science degree in civil engineering from the University of California, Berkeley, and a Master of Business Administration degree from the University of California, Los Angeles.