Vice President of Digital & Marketing, GM Financial
As Vice President of Digital and Marketing at GM Financial, Ken Lenneman is defining, building and implementing cross channel digital marketing. He oversees marketing/digital experiences across B-to-C and B-to-B channels. With over 25-years of experience in both industry and management consulting, Mr. Lenneman has delivered integrated digital solutions driving revenue growth, cost savings and customer satisfaction. Before joining GM Financial, Ken worked at Ally/GMAC and was a consultant for EDS and A.T. Kearney. He holds a Bachelor of Science degree in Electrical Engineering from Oakland University and an MBA from the University of Michigan.